The stand-up pouch has become the default format for coffee, snacks, powders, pet food and a growing share of cosmetics. It stands on shelf like a rigid pack, ships at a fraction of the weight, and gives you a large printable face. Doypack printing combines that structural advantage with full-surface branding.
Why Brands Move to Doypack
Compared with rigid jars and cans, pouches cut shipping weight and warehouse volume substantially, which matters for exporters. They also present better: the front panel is effectively a poster, and the format signals a modern, considered brand. For many food producers the switch pays for itself in logistics alone.
Film Structures
- PET/PE: the economical general-purpose structure for dry goods
- Aluminium barrier: full light and oxygen barrier for coffee, spices and anything sensitive to oxidation
- Metallised film: a lighter barrier with a reflective surface finish
- Matt and soft-touch finishes: premium tactile surfaces for specialty and gift positioning
- Recyclable mono-material: single-polymer structures for brands with recycling commitments
Functional Options
Zip locks for resealable products, degassing valves for freshly roasted coffee, tear notches for easy opening, hang holes for peg display, transparent windows to show the product, and spouts for liquids and gels.
Our Process
1. Product and barrier assessment
What is going in, what shelf life you need and what the product is sensitive to — light, oxygen, moisture or aroma loss. That determines the film structure before anything else.
2. Size and fill
We size the pouch to your fill weight and check it against your filling equipment, whether that is manual or automatic.
3. Design on the dieline
Artwork is placed on the pouch dieline so it reads correctly once the pack is filled and standing, allowing for the gusset and seal areas.
4. Proof and production
Colour proof on the actual film — colours behave differently on metallised and matt surfaces than they do on paper — then production.
Why Reklart
We design packaging as well as print it, so if your artwork needs adapting for a pouch we handle it. We work regularly with food producers and exporters, and we understand the labelling requirements that come with food packaging for multiple markets.
Frequently Asked Questions
What is the minimum order quantity?
Pouch printing carries a higher minimum than paper products because of plate setup. Contact us with your size and volume for exact figures.
Can you supply a recyclable pouch?
Yes — mono-material recyclable structures are available, with a small trade-off in barrier performance we will explain honestly.
Do you supply valves and zips?
Yes, both are standard options and are fitted during production.
Can you print several product variants?
Yes. Ranges are common in this format and we manage variant artwork as a system.
