Facebook and Instagram work differently from search advertising. Nobody on Instagram is looking for your product — you are interrupting them. That changes everything about what works: the creative carries the campaign, and no amount of targeting sophistication rescues a weak ad. Meta Ads management is therefore as much a production job as a media one.
Creative Is the Variable That Matters
On Meta, the difference between a campaign that works and one that does not is usually the first second of the creative. We produce the creative rather than asking you to supply it — static, carousel and short video — and we test genuinely different concepts rather than the same idea in three colours. Creative fatigue is real: what performs in week one declines by week four, so refreshing on a schedule is part of the service, not an upsell.
Targeting and Tracking
Meta’s targeting has changed considerably since iOS privacy updates. Broad targeting with strong creative now frequently outperforms narrow interest stacks, because the algorithm finds the audience if the signal is good. What still matters enormously is the tracking foundation: Meta Pixel plus Conversions API, properly configured, so the platform receives reliable conversion data. Without it you are optimising blind.
Campaign Structure
- Awareness: reaching people who do not know you yet
- Consideration: traffic and engagement from people showing interest
- Conversion: purchases, leads and enquiries
- Retargeting: people who visited, added to cart or engaged but did not convert — reliably the cheapest results in most accounts
- Lookalikes: built from your actual customer data rather than guessed interests
Our Process
1. Setup and audit
Business Manager, Pixel and Conversions API configured and verified; existing accounts audited first.
2. Creative production
We produce the ads — photography, video and design — in our own studio.
3. Launch and testing
Multiple creative concepts and audiences tested against each other, with budget moved toward what performs.
4. Optimisation and refresh
Continuous adjustment plus scheduled creative refresh before fatigue sets in.
Why Reklart
As a Meta partner we run the campaigns, but the real advantage is that we shoot and design the creative in-house. Most agencies depend on whatever assets the client can supply, which caps performance. We can produce a new concept in days when the data says the current one is tiring. Your Business Manager and Pixel data remain yours.
Frequently Asked Questions
What budget should we start with?
Enough to gather data — a budget too small never exits the learning phase. We will give you a realistic figure for your sector.
Is creative production included?
Yes. Design and standard studio production are part of the service.
Facebook or Instagram?
Usually both, with placement decided by performance data rather than assumption.
How soon do we see results?
Campaigns leave the learning phase in one to two weeks; reliable optimisation takes four to eight.
