A brochure has to do its work in a single sitting, often in under two minutes. Unlike a website, the reader cannot search it — so the structure has to carry them. Good brochure design is as much about sequencing an argument as it is about how the pages look.
Structure Before Decoration
We start with the job the brochure has to do. A brochure handed out at a trade fair to unfamiliar prospects is a different document from one left with a client after a proposal meeting. The fold, the page count and the order of the argument all follow from that.
Our Process
1. Purpose and audience
Who receives it, in what setting, and what should they do next. This defines format and length before any design work.
2. Content structure
We map the sequence — the problem, your answer, the proof, the call to action — and identify where copy is missing or too long.
3. Design and layout
A visual system built on your brand identity, with a clear hierarchy so the key message lands even when the brochure is only skimmed.
4. Print preparation
Fold allowances, bleed and colour profile set for your chosen stock and finish, with a proof before production.
Formats We Design
- Bi-fold and tri-fold leaflets
- Multi-page stitched brochures
- Corporate profile documents
- Product and technical sheets
- Trade fair handouts and inserts
- Roll-fold and gate-fold formats for longer narratives
What You Receive
Print-ready artwork prepared for your printer, a digital PDF version for email and web, layered working files, and mockups showing the folded piece in realistic form. Full commercial rights transfer to you on completion.
Why Reklart
Because we print in-house, the fold and stock we specify are ones we produce routinely — a tri-fold that will not sit flat, or a heavy stock that cracks on the fold, is a problem we design out rather than discover at proof stage. We can also handle copywriting where your text needs shaping, which is often what separates a brochure that gets read from one that gets put down.
Frequently Asked Questions
Can you write the copy?
Yes. Many clients come with rough content and we shape it into a structure that reads well and holds attention.
What quantity should we print?
Digital printing is economical for short runs; offset becomes cheaper above roughly a thousand copies. We advise based on your actual use.
Can you produce it in more than one language?
Yes. We design multilingual versions with the layout adjusted for text expansion, which English-to-German or Turkish-to-English always requires.
Do you handle the printing?
Yes, in-house, or we deliver print-ready files for your own supplier.
