Google Ads puts you in front of people at the exact moment they are searching for what you sell. That is its advantage, and it is also why it is easy to waste money on: the same system will happily spend your budget on searches that were never going to convert. Google Ads management is mostly the discipline of stopping that.
Measured on Cost Per Enquiry
Clicks and impressions are not results. The number that matters is what you pay for each genuine enquiry or sale, and whether that is less than the customer is worth to you. We set up conversion tracking properly before spending anything — without it, optimisation is guesswork dressed up in charts.
Where Budget Usually Leaks
- No negative keywords: paying for “free”, “jobs”, “how to make” and competitor-brand searches
- Broad match without supervision: Google interpreting your keywords generously at your expense
- Wrong landing page: sending traffic to a homepage instead of the relevant service page
- No conversion tracking: optimising toward clicks because nothing better is measured
- Ignoring search terms: not reading what people actually typed to trigger your ad
We review the search terms report regularly and add negatives continuously. It is unglamorous work and it is where most of the savings are.
Campaign Types
Search campaigns for high-intent commercial queries. Shopping for e-commerce product listings. Remarketing to reach people who visited but did not convert — usually the cheapest conversions in the account. Performance Max where the data supports it, though we deploy it deliberately rather than by default, because it gives away a lot of control.
Our Process
1. Account audit or setup
If you have an existing account we audit it first and usually find immediate savings. New accounts are structured properly from the start.
2. Tracking
Conversion tracking and analytics configured and verified before spend begins.
3. Build
Campaign structure, keyword research, ad copy and negative keyword lists, with landing pages reviewed and improved where needed.
4. Ongoing optimisation
Bid adjustment, search term review, ad testing and budget reallocation toward what is producing.
Why Reklart
As a Google Partner we build and optimise campaigns, but the more useful part is that we also build the landing pages. Most agencies can only adjust the campaign; if the page converts poorly they are stuck. We can fix both. Your account stays in your ownership — if we part ways you keep the account, the history and the data.
Frequently Asked Questions
What budget do we need?
It depends on your sector’s click costs. We will estimate realistically before you commit, and tell you if your budget is too small to be viable.
How quickly do we see results?
Traffic immediately. Meaningful optimisation takes four to eight weeks of data.
Who owns the account?
You do, always. We work inside your account rather than a shared agency one.
Can you audit our current campaigns?
Yes. An audit usually pays for itself in wasted spend identified.
