With hundreds of competitors in the market, what actually makes your brand different? What impression are you leaving in your customers’ minds? The answer lies in a professional corporate identity — your brand’s signature. Covering every visual and sensory element from your logo and colour palette to your typeface and tone of voice, this coherent system is the strongest bridge between you and your audience. At Reklart we build a memorable, consistent visual language that reflects the character of your brand, sets you apart from your competitors and strengthens your position in the market. On this page we look in detail at why corporate identity matters, how we work, and the value we add to your brand.
What Is Corporate Identity, and Why Is It Vital for Your Brand?
Corporate identity is the visual and strategic whole of how a company presents itself to both internal and external audiences. It is often thought of as just a logo, but it is far more than that: it is an identity card that reflects your brand’s character, values, vision and goals. A professionally designed corporate identity gives your brand credibility, consistency and professionalism. Your customers, your suppliers and even your own team see the same visual language and the same message every time they come into contact with your brand. That consistency builds recognition and reinforces loyalty. A well-designed identity helps your brand communicate its message more clearly, brings coherence to your marketing materials and puts you a step ahead of the competition. In short, corporate identity is your brand’s silent ambassador — representing you accurately, everywhere, at all times.
The Corporate Identity Design Process at Reklart
We believe every brand has a story of its own. That is why we offer tailored solutions built around your brand’s DNA rather than off-the-shelf packages. From our İzmir-based studio we serve clients across Türkiye and around the world, and we follow a transparent, collaborative process throughout. Here are the steps we take when creating your visual identity:
Step 1: Brand Analysis and Strategic Planning
The process starts by understanding you and your brand in depth. We hold a detailed session to analyse your goals, your audience, your competitors and your position in the sector. We listen to your vision, your mission and the values that make you different. This strategic foundation becomes the roadmap that guides everything that follows.
Step 2: Concept Development and Creative Design
Working from what we have learned, our creative team develops different design concepts that capture the character of your brand. We present these first drafts — covering core elements such as logo, colour palette and typography — through realistic mockups, so you can see your brand’s potential visual language in concrete form.
Step 3: Unlimited Revisions and Final Approval
We know that excellence comes from collaboration. We take your feedback on the concepts we present and apply every change carefully. As a matter of policy we offer unlimited revisions until you are completely happy with the final design. Our aim is your total satisfaction.
Step 4: Full Delivery and Brand Guidelines
Once the design is approved, we hand over all of your brand’s visual assets as a complete package. It includes vector files of your logo in various formats, print-ready PDFs and images optimised for digital use. Most importantly, we prepare detailed Brand Guidelines so you can maintain visual consistency over time — covering everything from logo usage rules and colour codes to typography standards and visual language.
What Do Our Corporate Identity Packages Include?
Designed to meet all of your brand’s needs under one roof, our corporate identity packages cover every core element required for visual coherence. Every brand’s needs are different, but a standard package usually includes the following:
Core Brand Assets
- Original logo design (in multiple formats and colour versions)
- Brand colour palette (CMYK, RGB and HEX codes)
- Brand typography (typeface family and usage rules)
- Detailed brand guidelines / corporate identity manual
Printed Corporate Materials
- Business card design
- Letterhead and continuation sheet design
- Envelope design (DL and pocket)
- Presentation folder design
- Corporate email signature design
Digital Identity Elements
- Social media profile and cover image designs
- Social media post templates
- Favicon design for your website
- Mockup presentations showing the designs in realistic settings
Why Choose Reklart for Corporate Identity Design?
Choosing the right agency is a critical decision for your brand’s future. Several things set us apart. First, because we are a 360-degree agency we go beyond design: we plan from the outset how the identity will hold up in print and on digital platforms, and our in-house printing services let us manage the process from design through to production. As a Google, Meta and İkas partner we understand digital marketing dynamics and make sure the identity we create is just as strong online. With experience built since 2019 we understand the needs of manufacturers in particular — food, cosmetics and textiles. Our unlimited revision policy is the clearest sign of how seriously we take client satisfaction. For us every project is more than a job; it is the start of a long-term partnership.
Corporate Identity Solutions by Sector
Every sector has its own language and visual expectations. With that in mind we produce solutions tailored to clients in different industries, so your brand communicates with its audience on the right wavelength.
Food: identities that build trust and appetite, work coherently with your packaging and label design, and put freshness and natural quality front and centre.
Cosmetics: visual languages that convey elegance, purity and a sense of luxury, lifting brand perception through minimal, striking design.
Textiles and Manufacturing: strong, corporate identities that signal trust, quality and professionalism, holding consistent across everything from catalogues to your website.
Frequently Asked Questions About Corporate Identity Design
How long does the design process take?
Depending on the scope of the brand and the revision process, a professional corporate identity project is usually completed within 1 to 2 weeks.
We already have a logo — can we still work with you?
Of course. We can modernise your existing logo, or take it as the starting point and design the rest of your corporate identity elements (business cards, letterhead and so on) to bring visual coherence to your brand.
Will I receive all the files?
Yes. At the end of the process we hand over all original working files, including vector formats of your logo (AI, EPS, SVG), print-ready PDFs and PNG/JPG formats for digital use.
How is pricing determined?
Pricing depends on the scope of the project and the range of materials required. After analysing your needs we provide a transparent, tailored quote. Get in touch to talk through the right corporate identity investment for your brand.
